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Posted on in Fundraising

The auctioneer gave a beautiful, rousing speech about the nurturing children receive under the organization’s care. A parent offered a heartfelt thank you from the stage as they discussed their journey. And then the call for bids started – at $5,000 – with no takers.

The reason? No-one wants to be the first to stick their neck out and be exposed as the lone believer. Everyone is watching to see who’ll take the lead.

Which means that if a nonprofit hasn’t stacked the deck with a few bid-starters – they’ll be out of luck in a very embarrassing public display of “chicken.”

Not good for the cause, for the agency’s reputation, or for the kids. 

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Posted on in Fundraising

It’s hard to ask for money to honor myself” complained a special event honoree recently – and rightfully so.

Sidestepping that reluctance is the reason why many organizations recruit event co-chairs, or vice-chairs – someone who asks, in the honoree’s name, for the donation. “Please give money to honor Robert who’s been so important to our community” is a lot more palatable than Robert asking, himself, for a gift.

But there’s a third ask possibility – and a fourth. The third pitch is asking because of the organization’s good work; and the fourth is asking on behalf of the recipients of the organization’s work.

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