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Posted on in Fundraising

I was at a meeting yesterday with some board members who’d committed to getting started in fundraising. They wanted to hire Cause Effective to help them develop a fundraising plan and coach them through their first steps. And then the big “R” question came up – will you do research for us?

Well sure we’ll do research – but that’s so far down the line at this point, that the question itself is a red herring…an avoidance mechanism. It’s like in baseball when someone breaks out to steal second in order to hide the fact that someone’s about to try to steal home. (You can tell it’s far along in the Little League season). It takes your eyes off the prize.

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