Subscribe to this list via RSS Blog posts tagged in propects

Posted on in Fundraising

I was at a meeting yesterday with some board members who’d committed to getting started in fundraising. They wanted to hire Cause Effective to help them develop a fundraising plan and coach them through their first steps. And then the big “R” question came up – will you do research for us?

Well sure we’ll do research – but that’s so far down the line at this point, that the question itself is a red herring…an avoidance mechanism. It’s like in baseball when someone breaks out to steal second in order to hide the fact that someone’s about to try to steal home. (You can tell it’s far along in the Little League season). It takes your eyes off the prize.

Last modified on

Posted on in Fundraising

…before you give up on a prospect?

That was the question a board member posed in a fundraising training we conducted last week.

We were talking about the importance of cultivation, and how you have to read the signals of what a potential donor is interested in and try to respond in kind. In other words, that it’s not about putting what you think is your best foot forward – but about divining the prospect’s intentions and passions and pursing a dialogue about those.

We were discussing the merits of touring a community garden versus visiting the senior crafts hour (which one better conveyed a sense of community need? which was pleasant – good news – but not so lite that prospects would forget the social service underneath the activity’s design?) when a voice popped up from the back of the room. “How long does it take?” asked a middle-aged man sitting near the refreshment table.

Last modified on

Posted on in Fundraising

We spend a lot of time in fundraising polishing the stone – getting better and better at what we already know how to do. Writing a more compelling appeal letter, sharpening our case statement for foundation proposals, running a bar party for our junior board.

But sometimes you need to take a step outside – explore a new sector, or subsector, that’s never given you funding before.

To approach the holy grail of a “diversified funding base,” we have to go beyond our comfort zone. 

Last modified on