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Posted on in Fundraising

We spend a lot of time in fundraising polishing the stone – getting better and better at what we already know how to do. Writing a more compelling appeal letter, sharpening our case statement for foundation proposals, running a bar party for our junior board.

But sometimes you need to take a step outside – explore a new sector, or subsector, that’s never given you funding before.

To approach the holy grail of a “diversified funding base,” we have to go beyond our comfort zone. 

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