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A $1 million commitment to scaling a promising youth entrepreneurship program. $500,000 to fund mentoring for those recently released from prison. A $75,000 grant – one of 10 – awarded for scholarships to a summer science education institute.

These are the kinds of initiatives appealing to new philanthropists – those termed “high and ultra-high net worth donors.”

It’s easy enough to research the “what” of these donors – what they give to. But that’s after the fact. How can we figure out the “why” – and from that, understand how to position our nonprofits in this sphere?

A new study released in late November by The Philanthropy Workshop gives some clues.

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Posted on in Fundraising

Board meeting scenario: List of known donors to other groups in the field is passed around.

Board Member A says, “Hey, I know Janet Big Giver.”

Development Director, eyes lighting up, asks: “Can you introduce us?

Board member A’s response? “Send them the newsletter. It can’t hurt!

But does an unsolicited newsletter really help? 

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Posted on in Fundraising

Special events, even modest ones, require lots of time and attention. And sometimes the return on that investment stalls.

Even a successful house party – for example, 75 attendees at $100 each – can feel like a mountain to produce, year after year, for only $7,500.

“Don’t mess with success,” the warning goes – but is there a way to increase the net with the same amount of effort?

The answer is yes.

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Posted on in Fundraising

It’s that time of year – when all good nonprofits get out their end-of-year appeal.

Carefully crafted, visually appealing, lift notes written on top (hopefully) by the person who knows the donor best.

Cajoling done, we’ve collected contact information from board members, made sure to mail-merge and personalize each letter.

Package complete with reply card, self-addressed envelope, perhaps a brochure or fact sheet.

And then… into the mail (with a first class stamp) it goes.

Holding our breath, we wait.

But maybe, this year, there’s more to be done.

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Posted on in Fundraising

We spend our nonprofit lives providing service, meeting challenges, pushing for change…and putting out fires.

We juggle, we track, we focus.

We solve what’s in front of us and, if we’re lucky, we get to look around the corner a quarter – or a year – ahead.

But when do we, as nonprofit leaders, get to move beyond the critical-now quadrant, to the key-but-not-pressing arenas?

If not in August – when? 

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