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Fewer Americans are giving to charity – but the ones who do, are giving more.

That’s the tale told in a recent Chronicle of Philanthropy article exploring the “vanishing” donor base.

How are fundraising-savvy nonprofits dealing with it? The ones looking hard at current returns are concentrating more and more of their efforts on major gifts – those donations that can have substantial impact on the bottom line.

But nonprofits that are also focused on the future, are spending equal energy courting mid-level donors – those $250, $500 donors whose loyalty will grow over time.

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Posted on in Fundraising

Gratitude makes us more public-spirited.

Seems self-evident, yes? Someone looked out for us in our formative years, hence we “play it forward” and look out for others who are at that vulnerable time of life.

But here’s the twist: Feeling gratitude of any kind – even completely unrelated – turns out to make us more likely to invest in the public good.

And makes us happier, more optimistic, healthier.

Scientists have proven this to be so…

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Posted on in Fundraising

A $1 million commitment to scaling a promising youth entrepreneurship program. $500,000 to fund mentoring for those recently released from prison. A $75,000 grant – one of 10 – awarded for scholarships to a summer science education institute.

These are the kinds of initiatives appealing to new philanthropists – those termed “high and ultra-high net worth donors.”

It’s easy enough to research the “what” of these donors – what they give to. But that’s after the fact. How can we figure out the “why” – and from that, understand how to position our nonprofits in this sphere?

A new study released in late November by The Philanthropy Workshop gives some clues.

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Posted on in Fundraising

The most critical question in planning a fundraising event?

NOT – what’s the best location…who should we honor…when’s the best date…or even what’s the right format.

All questions that board members – and staff too – love to focus on when starting to think about a special event.

It’s…who will do the asking for us. 

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Posted on in Fundraising

Special events, even modest ones, require lots of time and attention. And sometimes the return on that investment stalls.

Even a successful house party – for example, 75 attendees at $100 each – can feel like a mountain to produce, year after year, for only $7,500.

“Don’t mess with success,” the warning goes – but is there a way to increase the net with the same amount of effort?

The answer is yes.

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