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Posted on in Fundraising

The auctioneer gave a beautiful, rousing speech about the nurturing children receive under the organization’s care. A parent offered a heartfelt thank you from the stage as they discussed their journey. And then the call for bids started – at $5,000 – with no takers.

The reason? No-one wants to be the first to stick their neck out and be exposed as the lone believer. Everyone is watching to see who’ll take the lead.

Which means that if a nonprofit hasn’t stacked the deck with a few bid-starters – they’ll be out of luck in a very embarrassing public display of “chicken.”

Not good for the cause, for the agency’s reputation, or for the kids. 

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Posted on in Fundraising

Gratitude makes us more public-spirited.

Seems self-evident, yes? Someone looked out for us in our formative years, hence we “play it forward” and look out for others who are at that vulnerable time of life.

But here’s the twist: Feeling gratitude of any kind – even completely unrelated – turns out to make us more likely to invest in the public good.

And makes us happier, more optimistic, healthier.

Scientists have proven this to be so…

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