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Posted on in Fundraising

The gavel comes down – on every auction-organizer’s nightmare.

An exclusive back-stage tour of Hamilton is going for $500 – and the donor is going to be mad.

Expecting it would raise at least $5,000, the donor is sitting in the back of the room wondering why this jewel, which is clearly worth so much more, is going for so low a price.

The answer is a mismatch between the item and the people in the room. 

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Posted on in Fundraising

The most critical question in planning a fundraising event?

NOT – what’s the best location…who should we honor…when’s the best date…or even what’s the right format.

All questions that board members – and staff too – love to focus on when starting to think about a special event.

It’s…who will do the asking for us. 

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Posted on in Fundraising

Special events, even modest ones, require lots of time and attention. And sometimes the return on that investment stalls.

Even a successful house party – for example, 75 attendees at $100 each – can feel like a mountain to produce, year after year, for only $7,500.

“Don’t mess with success,” the warning goes – but is there a way to increase the net with the same amount of effort?

The answer is yes.

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Posted on in Fundraising

Board members who buttonhole. A rare breed, valued to the nth degree.

It’s not that these folks are born salespeople, although they’re often eloquent persuaders.

It’s also not necessarily that they have extensive networks of friends with disposable income, although some connections are certainly useful.

It’s that they care – and understand, with a burning passion, how much their actions can affect what they care about.

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