If you build it they will come.
Thinking about the NYS Attorney General’s investigation of Cooper Union’s Board of Trustees’ financial oversight practice – which led to their decision to charge tuition for the first time in the institution’s history – I was struck by the Trustees’ fundraising naiveté.
“If we build a world-class building, someone will come along to put their name on it,” went their thinking. And that someone would give them gazillions of dollars for that privilege.
Great theory...in concept.
But in reality – NOT.