Fundraising

Posted on in Fundraising

There’s a symbiotic relationship between an Executive Director and their Director of Development.

Without the ED as pitch person, supplying sizzle and vision, donors won’t make a significant investment. There has to be trust in the organization’s staff leader as the steerer of the ship.

But without the DoD as the planner and strategist, the ED’s time in the fundraising limelight can be spent mindlessly, re-nailing down already-in-the-fold sure shots or chasing fruitlessly after longed-for moonshots.

It’s a partnership of chess master and showman, planner and convincer. A marriage of complementary roles.

But why isn’t this partnership stronger in so many groups? What goes wrong?

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The charge from the executive director to the board members was daunting, although the intent was to be inspiring: Raise $80,000 from new donors.

Yet instead of rising to the challenge, board members are cowering in their seats.

The scene is reminiscent of a high school classroom where the students aren’t prepared – people sink lower and lower in their chairs, hoping not to be called upon.

How can we turn this around?

How can we transform a board goal into a guiding light, not a looming threat?

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Posted on in Fundraising

The gavel comes down – on every auction-organizer’s nightmare.

An exclusive back-stage tour of Hamilton is going for $500 – and the donor is going to be mad.

Expecting it would raise at least $5,000, the donor is sitting in the back of the room wondering why this jewel, which is clearly worth so much more, is going for so low a price.

The answer is a mismatch between the item and the people in the room. 

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Posted on in Fundraising

Board meeting scenario: List of known donors to other groups in the field is passed around.

Board Member A says, “Hey, I know Janet Big Giver.”

Development Director, eyes lighting up, asks: “Can you introduce us?

Board member A’s response? “Send them the newsletter. It can’t hurt!

But does an unsolicited newsletter really help? 

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Posted on in Fundraising

Board member fundraising commitment sheets. Cultivation opportunities. 1-1 ask role plays.

There are many good strategies to support board members taking their first, tentative steps in fundraising. Proven tactics that work, time and time again.

So why isn’t every board member at the table? Why are board members still resistant, when presented with all the “steps to success”?

Because they’re afraid.

And we have to address that fear before any of the myriad tools and best practices of the field will be useful.

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